PROFILE
- Director,
Food & Agribusiness Institute, 2000 to present.
- Professor,
Department of Management
- Co-editor
of the International Food and Agribusiness Management Review,
Volumes 2-4.
- Current
research interests include consumer attitudes toward food safety risks
and the relationship between strategic management and firm financial
performance.
- Current
teaching interests include strategic management, business environment,
and environmental economics
- Chaired
the Western Regional Coordinating Committee-72, a group of approximately
50 of the nation's leading agribusiness researchers
- Coordinate
a four-week program for agribusiness executives and managers from developing
countries, teaching financial, marketing and production management
- International
experience includes work as the site coordinator and farming systems
economist for a USAID project in Brazil and member of a team to establish
the first MBA program in Uruguay
AWARDS
- President's Faculty Recognition Award, 2004
- Extraordinary
Teaching, Scholarship, Service, Leavey School of Business, Santa Clara
University, 1998-1999, 1999-2000, 2000-2001, 2001-2002.
- Extraordinary
Service, Leavey School of Business, Santa Clara University, 1996-1997,
1997-1998, 2002-2003.
- Excellence
in Research award from the Cooperative League of the USA.
- Received
one of two university-wide Excellence in Teaching awards at NMSU.
EDUCATION
1982 Ph.D.,
Agricultural Economics, Purdue University
Dissertation:
The Goals and Performance of Grain Elevator Managers: A Laboratory
Experiment. Examined the relationship between the financial goals
and performance of agribusiness firms.
1980 M.S.,
Agricultural Economics, Purdue University
Thesis:
Farmers' Perceptions of Cooperative Performance in Three Indiana Counties.
Thesis won the Cooperative League of the U.S.A.'s award for Excellence
in Research.
1978 B.S.,
Food Business Management, Purdue University.
EMPLOYMENT
HISTORY
- 2004 to present, Professor, Department of Management
- 2001-2004, Associate Professor, Departments of Economics and Management
- 1994-2001,
Associate Professor of Agribusiness, Leavey School of Business and Administration,
Santa Clara University
- 1988-1994,
Assistant Professor of Agribusiness, Leavey School of Business and Administration,
Santa Clara University
- 1982-1988,
Assistant Professor of Agricultural Economics and Agricultural Business,
New Mexico State University
- 1986-1987,
Site Coordinator for the Small Ruminant Collaborative Research Support
Program in Brazil for the University of California, Davis
- 1985-1987,
Livestock and Farming Systems Economist in Brazil, Winrock International
Institute for Agricultural Development
- 1979-1982,
Research Assistant, Purdue University
- 1980,
Teaching Assistant, Purdue University
TEACHING
EXPERIENCE
Graduate
Strategic
Agribusiness Management Formulation of strategy in agribusinesses
and the integration of financial, marketing, and production management
and organizational theory.
Agribusiness
Marketing Structure and nature of agricultural product markets and
the marketing management of agribusiness products.
Environment
of the Agribusiness Firm Characteristics of agribusiness firms and
the economic, social, legal and political forces which shape the business
environment in which they operate.
Advanced
Agricultural Marketing Theory, methods and techniques of marketing
agricultural products and agricultural marketing systems.
Undergraduate
Resources,
Food, and the Environment Covers the relationship between food production,
resource use and the environment.
Strategic
Management Formulation of business strategy integrating financial,
marketing, and production management and organizational theory.
Introduction
to Agribusiness Management Basics of operating and financing the agribusiness
and marketing its products. A computerized management simulation game
is used.
Agricultural
Sales This course was developed by Dr. Baker to teach the principles
of agricultural sales. Students have substantial interaction with professional
salespeople.
Principles
of Economics Introduction to micro-and macro-economics.
Short-courses
Financial
Analysis Time value of money, cost of capital and ranking alternative
investments.
Agribusiness
Marketing Marketing management of agribusiness products.
Strategic
Management Formulation of strategy for agribusiness firms.
Student
Advising
- Advisor
to approximately 12 MBA students pursuing the Concentration in Food
and Agribusiness.
- Advisor
to approximately 25 undeclared undergraduate business majors
- Member
of the Undergraduate Advising Team at New Mexico State University. One
of three advisors for approximately 200 departmental majors.
- Organized
and coordinated field trips for both graduate and undergraduate students
to expose them to management practices, types of organization and various
forms of business ownership used by agribusinesses.
- Faculty
advisor to: Alpha Zeta Honorary Agricultural Fraternity, Agriculture
and Home Economics Council and the Agricultural Economics Club
PROGRAM
DEVELOPMENT
Developed
a six-week short course for executives and managers from developing countries.
Instruction in finance, marketing, production management and quality control
and strategic management, executive lectures by agribusiness leaders and
weekly site visits to agribusiness firms. Course is in its eighth year.
PROFESSIONAL
SERVICE
- Past
officer of the Western Agricultural Economics Association.
- Organizer
and former chair of Western Regional Coordinating Committee-72 on Agribusiness
Competitiveness. WC-72 is a group of approximately 50 agribusiness researchers
that meets annually to present and discuss current agribusiness research.
- Organize
the Strategic Planning Seminar for the California Agricultural Leadership
Program. Each year 30 student are selected for this highly competitive
two year program designed to develop California's future agricultural
leaders. The Institute of Agribusiness was chosen to develop a strategic
planning seminar to help these managers deal with issues such as planning
in a dynamic environment, food safety and ethics.
GRANTS
RECEIVED
- Leavey School of Business: $6,000 for research on the definition and
perception of food safety risk.
- Presidential Research Grant: $4,980 for research on the determinants
of consumer perceptions of food safety risk.
- Leavey Grant: $3,500, for research on consumer perceptions of low
probability food safety risks.
- Leavey Grant: $6,500, for research on consumer demand for food safety
attributes.
- Leavey Grant: $5,000 for research on branding versus certification
of genetically modified foods.
- Leavey Grant: $8,250, for research on consumer acceptance of genetically
modified foods.
- Leavey Grant: $8,250 for research on strategic planning and financial
performance.
- Presidential Research Grant: $4,107 for research on strategic planning
and financial performance.
- Leavey Grant, $10,000 for research on strategic planning indicators.
- Leavey Grant: $10,000 to study the relationship between ethics and
corporate strategy.
- Santa
Clara University Presidential Grant: $5,000 to conduct a nation-wide
study to measure consumer food safety preferences.
- Leavey
Grant: $7,500 to develop a model for consumer food safety preferences.
- Santa
Clara University Presidential Grant: $3,000 to study the planning and
development of management information systems in agribusiness enterprises.
- Santa
Clara University Presidential Grant: $2,050 to identify the factors
critical to successful quality control management in California food
processing firms.
- New Mexico
Department of Agriculture: $15,000 to assess the feasibility of a grape
production, processing and marketing industry in New Mexico.
- New Mexico
Department of Agriculture: $14,000 to assess the feasibility of a strawberry
production, processing and marketing industry in New Mexico.
- United
States Agency for International Development: $9,800 to conduct an economic
analysis of on-farm small ruminant technology trials in Northeast Brazil.
- Zanci
and Son, Ltd.: $5,000 for assistance in assessing the feasibility of
establishing vineyards and wineries in the Engle Valley, New Mexico.
- New Mexico
Vine and Wine Society: $2,000 for assistance in acquiring the designation
of "viticultural area" for selected regions in New Mexico.
- College
of Agriculture and Home Economics: $1,000 for the development of an
agribusiness management game to teach agribusiness management principles.
- College
of Agriculture and Home Economics: $900 for the development of a computerized
grade-reporting system.
PUBLICATIONS
Journal
Articles
Baker,
G.A. 2004. "California Strawberry Production and Methyl Bromide."
International Food and Agribusiness Management Review. Vol. 7, No. 3.
Hall, C.R., G.F. Farichild, G.A. Baker, T.G. Taylor, and K.K. Litzenberg.
2003. "Agribusiness Capstone Courses Design: Objetives and Strategies."
International Food and Agribusiness Management Review. Volume 6, No. 4.
Baker,
G.A. 2003. "Strategic Planning and Financial Performance in
the Food Processing Sector." Review of Agricultural Economics. Vol.
25, No. 2.
Baker,
G.A. 2003. "Food Safety and Fear: Factors Affecting Consumer
Response to Food Safety Risk." International Food and Agribusiness
Management Review. Vol. 6, No. 1.
Baker,
G.A. and T.A. Burnham. 2001. "Consumer Response to Genetically
Modified Foods: Market Segment Analysis and Implications for Producers
and Policy Makers." Journal of Agricultural and Resource Economics.
Vol. 26, No. 2.
Baker,
G.A. and T.A. Burnham. 2002. "The Market for Genetically Modified
Foods: Consumer Characteristics and Policy Implications." International
Food and Agribusiness Management Review. Vol. 4, No. 4.
Baker,
G.A. and J.K. Leidecker. 2001. "Does It Pay to Plan: Strategic
Planning and Financial Performance." Agribusiness: An International
Journal. Vol 17, No. 5.
Baker,
G.A. 1999. "Consumer Preferences for Food Safety Attributes in
Fresh Apples: Market Segments, Consumer Characteristics, and Marketing
Opportunities." Journal of Agricultural and Resource Economics. Vol.
24, No. 1.
Baker,
G.A. 1998. "Strategic Implications of Consumer Food Safety Preferences."
International Food and Agribusiness Management Review. Vol. 1,
No. 4.
Baker,
G.A. 1998. "The Development of a Mentor Program to Foster Career
Management ." International Food and Agribusiness Management Review.
Vol. 1, No. 2.
James
G. Beierlein, G.A. Baker, and S.A. Starbird. 1998. "Food and
Agribusiness Management Research: Advancing the Theory and Practice."
International Food and Agribusiness Management Review. Vol. 1,
No. 1.
J.de
Souza Neto, G.A. Baker, and F. Beni de Souza. 1995. "Análise
Socioeconômica da Exploração de Caprinos e Ovinos no Estado do Piauí."
Pesquisa Agropecuária Brasileira. Vol. 30, No. 8.
Baker,
G.A., S.A. Starbird, and K.F. Harling. 1994. "Critical Success
Factors for Managing Quality in Food Processing Firms." Agribusiness:
An International Journal. Vol. 10, No. 6.
Baker,
G.A. and M.W. Woolverton. 1994. "Agribusiness Graduate Education:
The International Component." Agribusiness: An International Journal.
Vol 10, No. 5.
Baker,
G.A. and P.J. Crosbie. 1994. "Consumer Preferences for Food Safety
Attributes: A Market Segment Approach." Agribusiness: An International
Journal. Vol 10, No. 4.
Baker,
G.A. and P.J. Crosbie. 1993. "Measuring Food Safety Preferences:
Identifying Consumer Preferences." Journal of Agricultural and Resource
Economics. Vol. 18, No. 2.
Baker,
G.A. 1993. "Success Factors Affecting Computer-Based Information
System Performance in Agribusinesses." Agribusiness: An International
Journal. Vol 9, No. 4.
Baker,
G.A. 1992. "Computer Adoption and Use by New Mexico Nonfarm Agribusinesses."
American Journal of Agricultural Economics. Vol. 74, No 3.
Baker,
G.A. and S.A. Starbird. 1992. "Managing Quality in California
Food Processing Firms." Agribusiness: An International Journal.
Vol 8, No. 2.
Baker,
G.A. 1990. "Characteristics of Microcomputer Usage and Microcomputer
Success Factors." Journal of the American Society of Farm Managers
and Rural Appraisers. Vol. 55, No. 1.
Baker,
G.A. 1990. "Characteristics of Computer Usage and Determinants
of Microcomputer Success." Agribusiness: An International Journal,
Vol. 6, No. 2.
Baker,
G.A., J. de Souza Neto. 1989. "Assessment of the Potential of
Dual-Purpose Goats in Northeast Brazil," Small Ruminant Research,
Vol. 2.
Gutierrez,
N., J. de Souza Neto, G.A. Baker, and A.J. De Boer. 1989. "Exploracão
de Pequenos Ruminantes no Estado do Ceará," Pesquisa Agropequária
Brasileira, Vol. 24, No. 5.
Souza
Neto, J. de and G.A. Baker. 1989. "Avaliação de Tecnologias
de Baixo Custo: Exemplo de Pesquisa Participativa - Pesqisador/Produtor."
Revista Econômica do Nordeste, Vol. 20, No. 3.
Baker,
G. A. and J. de Souza Neto. 1988. "The Rapid Market Assessment
(RMA) of New Products." Agribusiness: An International Journal,
Vol. 4, No. 5.
Baker,
G.A., J. de Souza Neto and H.C. Knipscheer. 1988. "The Willingness
to Pay Method of Evaluating On-farm Animal Research in Brazil." Agricultural
Systems, Vol. 28, No. 2.
Baker,
G. A., H. C. Knipscheer, and J. de Souza Neto. 1988. "The Impact
of Regular Research Field Hearings (RRFH) in On-Farm Trials in Northeast
Brazil," Experimental Agriculture, Vol. 24.
Baker,
G. A. and J. de Souza Neto. 1987. Descricão, Restricões e Recomendcões
para o Projeto de Reforma Agrária na Fazenda Saco do Belém." Revista
Econômica do Nordeste (Northeastern Economic Journal), Vol 18., No.
3.
Souza
Neto, J. de, G.A. Baker, and R. C. M. Mesquita. 1987. "Características
Gerais da Producão de Caprinos Leiteiros no Nordeste do Brasil."
Revista da Sociedade Brasileira de Zootécnia, Journal of the Brazilian
Society of Animal Science). Vol. 16, No. 5.
Baker,
G.A. and H. Mori. 1985. "Strawmen in Trade Protectionism: The
Case of Citrus Import Quotas." Western Journal of Agricultural
Economics, Vol. 10, No. 2.
Baker,
G.A. and B.J. Creel. 1985. "A Computerized Interactive Gradebook."
NACTA Journal, Vol. 29, No.2.
Mori,
H., G. A. Baker and P. Burr. February 1985. "Possible Economic
Impacts of Orange Trade Liberalization on the Japanese Citrus Industry."
Senshu Economic Journal.
Baker,
G. A. and E. M. Babb. 1984. "Managerial Goals and Performance:
A Laboratory Experiment." North Central Journal of Agricultural
Economics, Vol. 6, No. 1.
Books
and Chapters in Books
Baker,
G.A., O. Grunewald, and W.D. Gorman. 2002.
"Introduction
to Food and Agribusiness Management."
Baker,
G.A., O. Grunewald, and W.D. Gorman. 2002.
"Instructor's Manual to Introduction
to Food and Agribusiness Management."
Baker,
G. A. and M. C. Neumaier. 1989. "Effective Communication with
the Small Producer." In: Improving Meat Goat Production in the
Semiarid Tropics, edited by W.L. Johnson and E.R. Oliveira.
Neto,
J. de Souza and G. A. Baker. 1989. "A Socioeconomic Description
of Goatherders." In: Improving Meat Goat Production in the Semiarid
Tropics, edited by W.L. Johnson and E.R. Oliveira.
Knipscheer,
H. C., G. A. Baker, and J. de Souza Neto. 1989. "Measuring the
Economic Feasibility of New Small Ruminant Technologies in Brazil."
In: Improving Meat Goat Production in the Semiarid Tropics, edited
by W.L. Johnson and E.R. Oliveira.
Research
Bulletins
Baker,
G.A. and J. de Souza Neto. April 1987. "Características and Reports
Gerais da Caprinocultura Leiteira no Estado do Rio Grande do Norte."
EMBRAPA-National Goat Research Center, Research Bulletin 5.
Gorman,
W.D., R.E. Grassberger, G.A. Welsh, R.R. Lansford, D.G. Kraenzel, T.C.
Clevenger, and G.A. Baker. December 1985. "Information on Marketing
and Expected Yields, Prices, Costs, and Returns for Selected Crops, Navajo
Indian Irrigation Project." Department of Agricultural Economics
and Agricultural Business Staff Report 63, New Mexico State University.
Clevenger,
T.S., D.G. Kraenzel, C.L. Mapel, R.R. Lansford, G.A. Baker, R.E. Grassberger,
and W.D. Gorman. July 1985. "The Wholesale and Processing Market
in the Albuquerque/Santa Fe Area for Locally Grown, High-Value Crops."
New Mexico Agricultural Experiment Station Research Report 572.
Clevenger,
T.S., D.G. Kraenzel, C.L. Mapel, R.R. Lansford, G. A. Baker, R.E. Grassberger,
and W.D. Gorman. February 1985. "Jemez River Basin Pueblos High-Value
Crop Farm Evaluation Task II -- Market Analysis." Report to the Five
Sandoval Indian Pueblos, New Mexico State University.
Baker,
G.A. and W.D. Gorman. December 1984. "The Impact of Mandatory
Price Affirmation on the New Mexico Wine Industry." Department of
Agricultural Economics and Agricultural Business, Staff Report 39, New
Mexico State University.
Lansford,
R.R., T.S. Clevenger, G.A. Baker, D.G. Kraenzel, R.E. Grassberger, and
W.D. Gorman. November 1984. "Jemez River Basin Pueblos High-Value
Crop Farm Evaluation Task I -- Site and Farm Type Selection." New
Mexico Agricultural Experiment Station Special Report.
Grassberger,
R.E., G.A. Baker, W. D. Gorman, and E. Herrera. October 1984. "Establishment
Costs and Annual Operating Expenses for 20- and 200-Acre Winegrape Vineyards
in New Mexico." New Mexico Agricultural Experiment Station Research
Report 553.
Mori,
H. and G.A. Baker. June 1984. "Economic Impacts of Orange Trade
Liberalization on the Japanese Citrus Industry." Monthly Bulletin,
Senshu University Social Science Research Institute.
Baker,
G.A. March 1984. "Characteristics of New Mexico Grain Elevators."
New Mexico Agricultural Experiment Station Research Report 524.
Baker,
G.A. and E.M. Babb. October 1982. "Business Goals of Grain and
Farm Supply Firm Managers." Purdue University Agricultural Experiment
Station Bulletin 389.
Baker,
G.A. and M.G. Lang. February 1981. "Action Grid Analysis of Three
Indiana Cooperatives." Purdue University Agricultural Experiment
Station Bulletin 318.
Extension Publications
Baker,
G. A. 1989. "Characteristics of Microcomputer Usage and Determinants
of Microcomputer Success in Agribuinsesses." Proceedings of the
1989 Annual Meeting of the Western Agricultural Economics Association.
Souza
Neto, J. de and G. A. Baker. 1987. "Production Levels, Production
Systems and Production Potential and Strategies." Proceedings
of the IV International Conference on Goats, EMBRAPA.
Souza
Neto, J. de, G. A. Baker and H. Guerra de Sousa. 1987. "Mercado
Potencial do Queijo de Leite de Cabra Produzido no Nordeste." EMBRAPA-National
Goat Research Center, Technical Communication 17.
Knipscheer,
H. C., R. D. Hart, and G. A. Baker. 1987. "Socio-economic Aspects
of Small Ruminant Productivity." Proceedings of the IV International
Conference on Goats, EMBRAPA.
Baker,
G. A. and J. de Souza Neto. 1986. "Characteristics, Constraints
and Technology Recommendations for the Smallholders at Saco do Belém."
Proceedings of the First Workshop of the Small Ruminant Collaborative
Research Support Program, EMBRAPA/SR-CRSP.
Souza
Neto, J. de and G. A. Baker. 1986. "Sistemas de Manejo e Produção
Pecuária em Uso no Nordeste do Brasil: O Caso de Caprinos Leiteiros."
Proceedings of the First Workshop of the Small Ruminant Collaborative
Research Support Program, EMBRAPA/SR-CRSP.
Baker,
G. A., W. D. Gorman, and D. Brown. May 1985. "Update on Viticultural
Areas in New Mexico." Proceedings of the 4th Annual New Mexico
Grape Growers and Wine Makers Conference, New Mexico Cooperative Extension
Service with the New Mexico Wine and Vine Society.
Grassberger,
R. E., G. A. Baker, W.D. Gorman, and E. Herrera. February 1985. "Establishing
Wine Grape Vineyards in New Mexico." New Mexico Cooperative Extension
Service Guide 400 H-22.
Baker,
G. A., E. Herrera, W. D. Gorman, and R. E. Grassberger. October 1984.
"Grape Production Statistics and Vineyard Practices in New Mexico."
New Mexico Cooperative Extension Service Guide 400 H-21.
Baker,
G. A., W. D. Gorman, and R. E. Grassberger. July 1984. "Investment
and Operating Costs for New Mexico Wineries." New Mexico Cooperative
Extension Service Guide H-313.
Baker,
G. A., W. D. Gorman, and E. Herrera. May 1985." 1984 Grape Grower
Survey Results." Proceedings of the 4th Annual New Mexico Grape
Growers and Wine Makers Conference, New Mexico Cooperative Extension
Service with the New Mexico Wine and Vine Society.
Baker,
G. A. and B. J. Creel. 1985. "Computerized Exam Administering
System and Student Gradebook." Proceedings of the 1st Regional
Conference on University Teaching, New Mexico State University.
Baker,
G. A. May 1984. "Status of Appellations of Origin in New Mexico."
Proceedings of the 3rd Annual New Mexico Grape Growers and Wine Makers
Conference, Cooperative Extension Service and the New Mexico Vine
and Wine Society.
Baker,
G. A., W. D. Gorman, E. Herrera, R. E. Grassberger, and D. K. Brown.
May 1984. "1983 Grape Grower Results." Proceedings of the
3rd Annual New Mexico Grape Growers and Wine Makers Conference, Cooperative
Extension Service and the New Mexico Vine and Wine Society.
Baker,
G.A. and E.M. Babb. June 1983. "Does Choice, Use of Goals, Influence
Performance of Agricultural Business?" Farmer Cooperatives.
Baker
G. A. May 1983. "Wine Industry Trends." Proceedings of
the 2nd Annual New Mexico Grape Growers and Wine Makers Conference,
Cooperative Extension Service and the New Mexico Vine and Wine Society.
Grassberger,
R.E., E. Herrera, and G.A. Baker. May 1983. "1982 New Mexico
Grape Grower Survey Results." Proceedings of the 2nd Annual New
Mexico Grape Growers and Wine Makers Conference, Cooperative Extension
Service and the New Mexico Vine and Wine Society.
Baker,
G.A. and M.G. Lang. April 1981. "How Managers of Agricultural
Supply Firms Can Improve Customer Service." Purdue University Cooperative
Extension Service Circular EC-256.
Abstracts
Baker,
G.A. 2000. "Designing an Agribusiness Capstone Course: Objectives
and Strategies." Journal of Agricultural and Resource Economics,
Vol. 25, No. 2.
Baker,
G.A. 1990. "Computer Adoption and Characteristics of Computer
Usage on Farms." American Journal of Agricultural Economics,
Vol. 72, No. 5.
Baker,
G.A. 1989. "The Determinants of Successful Computer Usage in
Agribusiness." American Journal of Agricultural Economics,
Vol. 71, No. 5.
Baker,
G. A. and J. de Souza Neto. 1987. "On-farm Technology Trials
on Small Goat Farms in Northeast Brazil." Proceedings of the IV
International Conference on Goats, EMBRAPA.
Souza
Neto, J. de and G.A. Baker. 1987. "Dairy Goat Production in Northeast
Brazil: Production Characteristics and Research Needs." Proceedings
of the IV International Conference on Goats, EMBRAPA.
Souza
Neto, J. de and G.A. Baker. 1986. "Características Gerais da
Produco de Caprinos Leiteiros no Nordeste do Brasil." Anais da
Reunio Anual da Sociedade Brasileira de Zootécnia (Proceedings of
the Brazilian Society of Animal Science), 23.
Book
Reviews
Baker,
G.A. 1990. "Farm: A Year in the Life of an American Farmer, by
Richard Rhodes." America, Vol. 162, No. 21.
|
